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CourseOutline

Overview of Digital Marketing

  • Digital Marketing and its comparison to traditional marketing
  • Assessing brand's necessity to utilize digital marketing services
  • Opportunities in digital marketing - profiles and industry requirements
  • Creating a Buyer Persona & Unique Selling Proposition
  • Customer engagament metrics
  • Marketing funnel
  • Inbound & Outbound marketing
  • Understanding Acquisition channels and conversation metric
  • Segmentation, Targeting & Positioning (STP)
  • UI/UX design
  • Call to Action (CTA)

Website Planning & Designing

  • Domain, hosting and website layout
  • Website design from marketing perspective
  • Conversion oriented landing page designs
  • Setting up Google webmaster and Google analytics tools

Search Engine Optimization (SEO)

  • Seo planning & strategy
  • Seo ranking factors
  • Technical seo parameters (xml & html sitemap, meta tag, head tag, alt tag, anchor text, etc.)
  • Keyword research tools
  • On Page Optimization
  • Off Page Optimization
  • Site tracking with Google Search Console & Google Analytics tool
  • Seo friendly Content creation & promotion
  • Understanding backlinks
  • Do-follow & No-follow links
  • Google page rank
  • Seo site submissions
  • Google algorithms
  • Seo analytics tools
  • Seo reports

Search Engine Marketing (SEM)

  • Sem overview
  • Google AdWords tool
  • Understanding Pay-per click (ppc)
  • Performance metrics (quality score, CTR, Conv rate, etc)
  • Campaign goals, campaign structure and bid management
  • Designing compelling ads and understanding ad extensions
  • Multivariate and A/B testing
  • Monitoring AdWords campaign with google analytics
  • Remarketing campaign
  • Sem analytics tools
  • PPC campaign reports

Social Media Marketing (SMM)

  • Social media overview
  • Current trends and stats on social media
  • Multi-channel social media strategy
  • Channels- Facebook, Twitter, Linkedin, Pinterest, YouTube, instagram, Google+ and other emerging channels
  • Company pages on social media
  • Creating customer and brand engagement
  • Hashtags importance
  • Social media Ads and performance metrics
  • Social media analytics tools
  • Social media ROI & Reports

Email Marketing

  • Email marketing overview
  • Email campaign tools
  • Email campaign types
  • Building email list
  • Designing email campaign
  • Email performance metrics
  • Email campaign analytics
  • Automation tools for email
  • Email campaign reports

Mobile Marketing

  • Overview & current trends
  • SMS marketing
  • Mobile search fundamentals
  • App promotion
  • App monetization
  • App analytics

Affiliate Marketing

  • Overview
  • Affiliate network and affiliate selection
  • Earn revenue with leads generation

Digital Marketing Career

  • Profile and industry requirements
  • Digital marketing skill-set
  • Individual digital media channel profile
  • Equip your profile with latest updates
  • Mock interview
  • Digital Marketing Certification Exams

Internship

  • Free internship with flexible duration
  • Case study sessions
  • Hands-on training on Live client projects

Key Highlights

Comprehensive Training

Comprehensive training covering Basics to Advanced Concepts.

Live Project Handling

Training on Live Projects for creating real time Ads, Campaigns, etc.

Experienced Mentors

One-on-One Practical session with the Faculty

Demo Session

Free demo session available
 

Earn money

How to earn money online (adsense)
 

Free Internship

Internship with flexible duration
 

Company Certification

Company certification after immediate course completion

24*7 Doubt Solving

24*7 doubts solving on email, whatsapp or on phone

Join Our Team

100% Placement Assistance. Opportunity to work with our company

Batch Details

Course Fees

Duration

INR 21,600/- (Avail 10% Early Bird Discount) 3 Months + Free Internship

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