Internet Marketing- The Need of the Hour for Every Business
Internet marketing as defined by Search Engine Journal, “Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.”
Internet Marketing or Online Marketing is being implemented by every business because of several reasons
- The cost-effective medium of promotion:
Marketing through the internet does not require much cost. Here making small investments could earn high profits. As just through one medium it’s easy to reach a huge count of customer & also one can analyze the count of customer reached.
- Global targeting with ease:
In internet marketing, it is easy to target the global market. For a fact, this is one of the best advantages of internet marketing i.e. sitting at just one place anyone target customers around the globe.
- Experimentation and real-time analysis:
As it is not much costly, a marketer is open to doing a number of experiments. Here we can have a real-time track on our campaign, so we easily can understand the effectiveness of campaign & if any campaign is not much effective we can leave it & start up with the new campaign.
- Customer presence on internet expanding the scope:
As we know the use of the internet is increasing globally. People from all age groups are now using internet & the rate of internet usage is expected to grow in coming years. So as the presence of the customer is increasing here it has become easy for the marketer to target huge market at ones.
Let’s understand how businesses can make effective use of internet marketing to reach their targets
- Content Marketing:
Content marketing is an approach to creating & distributing valuable, relevant & consistent content to attract & retain a defined customer, which would later turn into profitable customers for business. Content is an important key to drive inbound traffic & leads.
Content marketing is nothing but giving the brief description of one’s product & services which helps the customer to understand things better. There is a number of factors to be considered. Most important of all is the language of the person who is writing the content, the language needs to be easy enough for the target market to understand & care must be taken that proper message is been conveyed.
- Search Engine Optimization (SEO):
SEO is one of the major types of internet marketing by which business website can appear at the top of search engines for particular search queries. SEO helps you to create your visibility, like for example when one search something on search engine then engine comes up with various options & these options are divided into pages, so through SEO, the ranking is decided, the brand that has strong SEO will have its presences on the first page at a first position.
- Paid Advertising:
Paid advertisement is one where you have to pay for. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner. It could be better explained as when you have a new brand coming up you can feature it on popular websites, this will help you to increase traffic to your page.
- Social Media Marketing:
This includes marketing through social channels or websites. Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.
It could be of great benefit to start-up business as here they can create their presence in low budget & reach the huge number of customers, also one can get an easy review of how people are reacting to their business.
- Email Marketing:
In Email marketing, commercial messages are sent to the group of people depending on the target market using mail. Any mail that is sent to the potential customer or current customer is known as email marketing. Consider the example of big clothing brands sending mail regarding the offers available at their stores. It has now become easy to reach customers & referred customers too. The huge customer can be reached easily & campaigns could work effectively.
- Affiliate Marketing
This works on the basis of commission. The affiliates refer your product to those interested in buying. The commission is paid to affiliates or partners for each conversion.
Internet Marketing is the process of using internet marketing channels to build a brand and thereby generate sales for your business. Your customers are present on the internet which is why it becomes all the more essential to tap them.