4 Success Factors For A Digital Marketer
Tech world is changing like the speed of light. This change directly affects the digital marketer. In order to keep pace with the real-time technology advancement, the digital marketer has to be adaptive, flexible and keen for more knowledge grasp.
As per Salesforce’s State of Marketing Report, 57 percent of marketing leaders were of the view that AI is absolutely essential in helping them provide personalized experiences for their customers, and 64 percent said their company has become more focused on providing a consistent experience across every channel as a result of changing customer expectations.
Also as per the survey, 97% of business leaders feel the future of marketing will be based on intelligent human marketers working in collaboration with machine learning-based automation tools.
Thus, the digital marketer has to be wary of all these upcoming and latest technologies. Below are the 4 key success factors for a digital marketer.
1.Adapting to the technological shift
Digital marketing & technology go hand in hand. Let us consider an example of a radio. When radio was new to the world, the ads were played on it thus getting easier to reach mass audience. Next in the pipeline was television. When television was invented, the ads could be visualized and heard too. The customer started getting the clearer picture of the product and services. Later, when the internet came into picture, it helped customers to learn various features of the product as well. It can be seen that, as the technology changed, the marketer had to adopt to the new technologies to reach the customers.
Initially, it takes time to adopt to the changing technology, but then it’s becomes very fruitful to adopt them though gradually. According to the U.S. Bureau of Labor Statistics, an additional 18,200 digital marketing jobs will be added to the U.S. economy by 2024. Candidates with excellent training, creativity, computer skills, and communication skills will be in the best position to seize these new positions.
As the external environment changes, one needs to upgrade the resources too. This is to be done to cope up with the external changes. When the new technologies come into market, the team has to be trained so that they become aware of the external market scenario and can accordingly make required changes in the ongoing strategies.
Not only the companies need to provide training to their employees but also it’s the lookout of the firms that the employee is smart enough to upgrade himself to consistent changes in the technology. Nowadays, one can go for online training sessions too which are within the very reach of the learner. Digital marketer should be keen on upgrading his knowledge time to time.
3.Periodic team assessment
Team assessment is must so as to know whether the team is heading in the right direction and also to know the effectiveness of training provided. It’s good to have the benchmark set before the training so that it becomes easy to evaluate. After an assessment, on-demand training led by subject matter experts and applied learning projects can meet the needs of employers to update and enrich employees’ proficiency.
Several ed-tech startups offer a blended learning environment—combining self-paced e-learning with instructor-led live online classrooms. These training’s are an excellent option for organizations challenged with the task of engaging customers in a complex digital landscape.
4.Focus on Return on Investment (ROI)
ROI is an important and unavoidable parameter for any marketer. The ultimate performance of any marketer is gauged by the return/revenue generated from the marketing campaigns be it offline or online campaigns. For a digital marketer, it’s really essential to do the media planning with the expertise and knowledge he developed into this field and then start with the online campaigns. This strategy would help him to analyze the performance of each digital marketing channel like SEO, SEM, social media, email, etc, by estimating the ROI generated by the individual campaign.
These are some of the factors which altogether would help to be a successful digital marketer. Though, there are more factors, these basic ones are the minimum required for playing a vital role in the success life of a digital marketer.