4 Steps To Become A Digital Marketing Specialist
Use of internet is spreading like a wildfire, which has led to the demand for Digital Marketing Professionals. It is one amongst the many trending professions not only in India but across the planet. The reason digital marketing is growing so fast is the increase in the number of internet users across the world. As per the Statistic estimates, digital marketing spend will increase to $306 by 2020.
Business holders are now changing their strategies from traditional marketing to digital marketing. More than 60% of the overall marketing budget is now utilized for digital marketing. It has become easy for digital marketers to run their campaigns easily using various channels such as emails, websites, social media, some basic tools etc. This has helped businesses to build up the image of their product or services in the worldly market.
As the businesses are adopting digital marketing, the need for effective & efficient digital marketer has arisen. Organizations are in search of employees who can take their business to a peak level through digital marketing. But it’s not easy to find an employee who is versatile in the field of digital marketing as it is still a new and booming field. Still, a lot is to be explored about this field.
So, if you are looking forward to get an expertise in the pool of digital marketing, there are number of tactics you need to implement. You can opt for a full-time digital marketing course. As of now, few institutes in India are offering full time digital marketing course. Apart from this, there are many digital marketing courses available in the market today, there are certified courses where you get a chance to learn from industry experts and build a hands-on experience in practical training to get job ready.
Before one intend to get an expertise in any domain, it is necessary to understand the basics of that domain. For digital marketing, here are the few basic concepts one needs to understand.
Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Website Conversion Rate Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. Along with this, one needs to have a grasp on few tools such as Google Analytics, AdWords, Twitter, YouTube, and Facebook.
Once you have a brief knowledge, you can go for an expertise in all of these fields combined together.
- SEO Expert
It is seen that 82% of the customers first do online search of a product or service before actually buying. For this, it becomes very much essential for the business to hire an SEO expert as it helps to build up and maintain high ranks for the target keywords relevant to the business. Search engines keep on changing their algorithms, only an expert can adapt fast to these changed algorithms & respond quickly which again help to maintain the rankings.
Here one require basic skills like: knowledge of SEO tools & techniques, Content marketing & Web Analytics.
- PPC Expert
Pay-per-click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. Essentially, it’s a way of buying visits to a website, rather than attempting to earn those visits organically. It also focuses on optimizing ad spends and maximizing Click-Through-Rates (CTR) and conversions.
Here basic skills required are: knowledge of advertising tools, PPC marketing techniques, Display Advertising, Conversion Optimization and Web Analytics.
- Social Media Expert
Social media is a great platform for all of us to share our views, information, knowledge, thoughts, pictures, etc. One can easily connect to a large group of audience in just a click. Social media is all about connecting to your customer & how well you showcase your product before them. Here there is an absence of personal touch, so one needs to make sure that the right message is conveyed to the users or prospective customers.
Key skills required here are: Knowledge of social media channels and marketing techniques, Content Marketing and Web Analytics.
And once you have developed an expertise in these 3 fields, you walk on the path to become a digital marketing expert.
- Digital Marketing Expert
Organizations need a well-rounded digital marketing experts. There are not many who develop this all-round expertise. These experts are in greater demand just because right from the scratch, they can manage everything on digital marketing. These experts need not only the basic knowledge but the advanced skills and expertise.
Key skills required for digital marketing expert: Advanced knowledge of paid tools, hands-on experience on seo, social media, ppc, web analytics, email & sms marketing, mobile marketing, content marketing, Affiliate marketing and conversion optimization.
The era today is of digital marketing. We can see that the traditional marketing is becoming extinct. More & more businesses are adopting to digital marketing due to its long reach. Every organization wants to acquire maximum possible business. Gone are the days of monopoly Today, the competition has reached to a global level. Develop a product and within no time, you will have competitors for your product. The world is now a huge market for the sellers. Digital marketing professionals has got a good chance to be creative and capture the market globally.